To be honest I wanted to have this e-commerce portion of my website up years ago... but between my obsessive and perfectionist tendencies, I knew everything had to be just right. Thank you to everyone that encouraged me, and showed so much patience and understanding until I launched it. You are all so awesome!
Why add a blog, you may ask? Well, I wanted something more than a traditional website. A website is static. It doesn’t change very often and quite honestly… it doesn’t reflect what Mason & Madison is all about. When I interact with my customers, I talk to them. I tell them the story behind each and every product we sell. Not only the features and benefits, but WHY we carry it. Maybe because it solves a need, it’s something I used myself and found useful, or it’s an innovative, fun, new product… whatever the reason, I share the story with my customers when they are here. A website can’t do that. Well it can, but no one is going to sit there and read through 3 pages of text!
So the blog is the perfect ADDITION to our website. The website is there when you need to make the quick and easy purchase. When you know what you want, or when you’re re-ordering a product. But when you need an idea, inspiration or direction, or the blog is the perfect place to poke around and learn more about a product or service we offer.
Some things you should know…I strongly recommend you join our little “blog alert” e-mail list over there on the right side called RSS feeds. You’ll get a quick little notification anytime something new is posted here, so you’ll never miss a minute of whatever we come up with.
I also encourage you to become a fan on Facebook, there’s a little link at the top of the page too. By doing so, you will receive advance notice of new products, contests and special promotions for FACEBOOK FANS only!
So here we go. I hope you enjoy the Mason & Madison Blog. I intend to bring you information about new products, in-store events, promotions and give-a-ways and maybe a little bit about the personal side of owning a gift boutique and the unique challenges and rewards I face daily. And if you have any other blog-worthy topics, please feel free to send them my way, just click on the “leave a comment” button below.
I hope to inspire you to give great gifts!