My amazing fiancée Anthony has provided the unconditional love, patience and support I needed to launch Mason & Madison from an idea to reality. Not all partners want to play a support role but he knew I was someone who had a deep passion and he wasn't afraid to nurture it. I love what I’ve built...what we’ve built, together. I have found, through fourteen years of amazing shop-keeping experiences, that I love entrepreneurship, being self-employed, and the revelatory work of branding and marketing
My family is evolving and the fact that I want to explore new options is proof enough for me: my ride on the retail ferris wheel has come to an end. Satisfyingly, happily, and just at the right time. I am announcing MASON & MADISON will be closing. These words are bittersweet for me to write, as they mark both the end of an extremely fulfilling chapter and hopefully the start of an exciting brand new one.
THIS IS NOT GOODBYE!
In the coming weeks, I will likely have visitors to the store mention to me that they are sorry (for me) for the store closing. All good and beautiful intentions because that's exactly how our customers are -- caring and empathetic. And to them, as well as anyone else feeling the same... please don't be sorry. I'm not sorry at all! It's the right time to move on to the next chapter of my life and focus on a new adventure.
AND SO, THE ADVENTURE BEGINS…
I believe indie retailers in all types of brick and mortar businesses are the unsung heroes of this nation’s economy. They’ve got one of the toughest jobs in the neighborhood. Just trying to woo people to occasionally pass up a big box store and visit their well-curated little shops is hard enough, never mind all the other stuff that the average customer doesn’t even realize goes on behind the scenes. This carefully constructed theatre is part of the magic and romance of shop-keeping. It’s part of what draws newbie shop owners into the biz in the first place, and what most customers mean when they say they’d “love to do something like this someday.” More importantly, it’s part of creating a seamless and relaxing shopping experience for the customer.
This brick-and-mortar experience is one I will miss! These are interesting times for the retail industry. Omni-channel…it’s the new normal. As the growth of online retail continues to advance, the market will eventually find the equilibrium between online and brick-and-mortar. Retail isn’t dying, it’s constantly evolving. And I’m excited to start something new but my mission still stands and I am certain I will stay in your life. Please follow my next steps, I am excited to share them with you very soon!
So, there it is… a hard-to-explain update that feels great to have off my chest, a “good-bye” that could ultimately be more of a “never say never,” and the beginning of a new set of challenges that have me looking forward to the next phase of my life and career.
If you’ve had your eye on something in the boutique, you’ll have until the end of October to make your final purchase at an enormous savings. Fixtures and displays will be priced to sell too!
I will miss you all and I can’t thank you enough for supporting my little boutique over the past 14 years and I am truly excited to take on the next years with you guys by my virtual side. Cheers to a new chapter!
The best is yet to come... find out what the next chapter is here: